| ”Datapro has developed a number of custom software applications that are critical to the everyday operation of our business. These solutions integrate seamlessly with our other software in order to save us both time and money. Unlike most other software companies, Datapro takes the time to understand our business and provides affordable solutions that we can count on.” |
- Stephen Bloomberg
Encore Sales Ltd. |
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Software News
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Microsoft is getting ready to launch Office 2007, the first major overhaul of its popular productivity suite since Office 97.
With this new release, Microsoft is hoping the revolutionize the way business users communicate and collaborate using the various Office applications.
To find out more, click here to visit the Microsoft preview site.
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Partner Focus
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Marketing Leads helps companies grow faster through better marketing. Marketing that is integrated, cost-effective and lead generation driven. Marketing that works.
Focused on the needs and priorities of small to medium sized businesses, Marketing Leads can develop and implement an entire marketing strategy, or execute a single targeted lead generation program. The choice is yours.
To explore how Marketing Leads might help your business grow faster, click here to visit our web site to find out more.
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In last month's issue we discussed strategies for attracting the right kinds of visitors to your company web site.
Over the next number of issues, we will explore Internet strategies that go beyond a simple brochure-style company web site.
In this month's issue, we discuss Customer Relationship Management software, or CRM, one of the hottest segments in software today.
CRM software helps companies communicate better with existing and potential customers in order to develop, manage and nurture customer relationships.
CRM software has become so popular over recent years largely due to the Internet's ability to break down traditional barriers to communication.
CRM software helps businesses communicate with customers during all phases of the sales cycle, from marketing and pre-sales, to order fulfillment, after-sale support and customer service.
The success of salesforce.com, with over ½ million subscribers to date, is ample evidence of the immense popularity of CRM software.
Salesforce.com offers companies, ranging in size from single users to large organizations such as Bell Canada and Yamaha, an affordable, fully functionality CRM software solution.
Salesforce.com can be purchased as an on-demand solution which means that the servers and network on which the solution runs are owned and maintained by the solution vendor. This means no additional IT infrastructure costs related to deploying and maintaining the software.
However, while the on-demand CRM software model works well for many companies, the inability to integrate with other company software without incurring significant customization costs can be a problem for many organizations.
Furthermore, many companies appreciate the potential of customized software as a means to differentiate themselves from their competition.
For these organizations, customized Internet-based CRM software may be a more effective and cost-effective solution.
A customized solution can provide the following advantages over a 'canned' on-demand solution:
Functionality customized to meet specific company needs
Rapid user learning curve and adoption
Affordable ongoing customization and integration
Little or no cost to add new users
Less reliance on 3rd parties
Next Steps?
Whether an on-demand or a customized solution presents the right fit for your business, Customer Relationship Management software is something that every organization should be considering.
The right CRM software will help you communicate better with existing and potential customers in order to increase customer retention, acquire new customers and boost sales and profitability.
Datapro Technologies Solutions can help evaluate your business requirements in order to determine the CRM solution that is right for your organization.
Call us today at 416-977-1991 or email us at info@dataproforbusiness.com to find out how.
In Next Month's Issue...
Next month we will discuss how services businesses can use the Internet to increase customer satisfaction by improving responsiveness, reliability and customer service.
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