| ”For over 10 years, Datapro has worked closely with our organization to develop a number of critical business software solutions, each of which have delivered a high measurable return on investment. Datapro's excellent grasp of applied business concepts enables them to deliver flexible, cost-effective solutions that add value well beyond our expectations.” |
- Jerome Horowitz
Solideal Canada Inc. |
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Outlook Integration
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Microsoft Outlook is by far the most widely used email and personal organizer software out there today.
Did you know that your customizable software solutions can be integrated with Microsoft Outlook.
By leveraging the power of Outlook, you can build powerful new functionality without investing in new software.
And your employee's familiarity with Outlook allows you to start using this new functionality with little or no training.
Outlook integration features that we have developed for our clients include contact list synchronization, automated appointment and task creation, automated reminders popups and email campaign distribution list generation.
If Outlook integration sounds like something your business could use, call us today to find out more.
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Your Ad Goes Here
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Datapro would like to offer our clients and partners free space in our monthly newsletter.
If your organization has an announcement, special offer or would just like some free exposure, let us know and we will arrange to have your ad placed in our newsletter.
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Is your company realizing the highest potential return on investment from its web site?
For a large proportion of businesses, the company web site is simply an online brochure where existing and potential customers can get information about the organization.
Unfortunately, many businesses fail to consider how they will attract visitors to their site, what they will do once there and how they will keep them coming back.
Building a web site without considering these questions is much like erecting a billboard in your basement. You may have the most attractive and informative site, but what's the point if only your friends and relatives are going to see it?
In this issue, we discuss four web site strategies that will attract the intended visitors to your web site and help turn those visitors into sales.
Search Engine Optimization
This term refers to strategies that can ensure that your company appears at or near the top of the list when somebody searches for your products and services on Google or any of the other popular Internet search engines.
By incorporating some simple strategies into your web site, you can ensure that your site steadily climbs the rankings to the top of the search engine results lists.
Since these strategies are technical and need to be updated continually in order to keep up with changes in how the search engines work, we recommend utilizing the services of a professional search engine marketing (SEM) firm. A good SEM outfit can get you to the top of the list and keep you there for a reasonable ongoing fee.
Dynamic Site Content
Most brochure-style web sites never change after they are first launched.
Even if you are able to utilize some of the other strategies discussed here to drive traffic to your web site, if the look and content of the site never changes, people are simply going to stop coming.
A dynamic web site may include a content management area (accessible only by authorized users) where non-technical company staff can continually update the content, copy and graphics on the site with easy-to-use tools.
The latest company and industry news, as well as updated articles, links and case studies will keep visitors coming back again and again.
Pay Per Click Advertising
As opposed to the free, or natural, results that are returned by Internet searches, pay per click ads are paid search engine advertising listings.
You only pay when somebody clicks on one of your ads and the more you are willing to pay, the higher your company ads will appear in the results list.
For the right kinds of businesses, pay per click advertising can be an extremely cost effective way to drive visitors to your web site and generate qualified sales leads.
An effective pay per click campaign can cost as little as $250 per month.
Once again, having a professional search engine marketing firm setup and manage your pay per click campaign is a worthwhile investment that will yield the best results.
Conversion Devices
Conversion devices are features on a web site that provides a means for potential customers to quickly and easily get in touch with the appropriate person in your company.
It has been proven time and again that the most successful sites for generating qualified leads and new customers are those where visitors are able to reach the company in the easiest possible way.
Conversion devices include a prominently displayed phone number, an email address that can be clicked to create an email, or a form that can be completed in order to get a quote or more information about the company.
Next Steps?
The most effective web site for your business combines the most appropriate strategies described above depending on the unique characteristics and goals of your company. A carefully considered Internet strategy will result in a web site that attracts the right kind of visitors, resulting in new customers and increased sales.
Datapro Technologies Solutions can help evaluate your business requirements in order to arrive at a web site development strategy that will yield the best results.
Call us today at 416-977-1991 or email us at info@dataproforbusiness.com to find out how.
In Next Month's Issue...
Next month we will continue to explore Internet strategies that can help your business grow.
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